Stansfeld Scott conducted five trainings in Nassau, Freeport, and Abaco. These sessions included tastings, presentations of Key Selling points, Top SKU mix orientation, and Competitive Analysis. Our enthusiastic Regional Portfolio Manager was able to inculcate the vision for these labels and provide the Burn House sales team with the tools to represent these wines with confidence.

Marketing materials included pill holders, umbrellas, backpacks, pencils, and much more. Distributors are launching Back-to-School Campaigns with Seven Seas branded back packs and pencils.  Seven Seas aims to reach the parental segment by reminding them of Seven Seas as their children head off to school. Pharmacies and Health Care facilities are now displaying Seven Seas clocks in their lobbies.

Stansfeld Scott is continues to participate with regional distributor in building strong brand awareness throughout the Caribbean.

In an effort to provide tools and improve proficiency Marcel Nuñez Gourley of Stansfeld Scott, visited The Dominican Republic to train and motivate Sales Representatives of Vinos and Assistant Managers of their retail chain, Enoteca.

On July 20^th, Vinos, S.A. hosted an exquisite food pairing called “Cena de Maridaje. This dinner offered the guests the opportunity to taste some of the wines in the portfolio including Nobilo, Ravenswood, Blackstone, and Inniskillin. The menu was composed of superb recipes, such as Lubina with grilled beets, glazed onions and Aioli potatoes. The guests were extremely receptive and offered positive feedback.

In the city of Santiago an Open House was held July 21^st at Puerta de Sol where our Marcela used her experience and passion to ensure this would be a successful tasting event. Conversations and commentaries on the wines extended through the night. The owner of Puerta del Sol was very pleased with the turn out of this event. Not only were his customers happy but he also sold 98 bottles of wine that night.

Michael Robinson of Burrows Lightbourn dedicated a segment to their new addition “Sonoma County Merlot” in La Gazette newspaper on August 5^th, 2011.  He described how Simi has been such a vital asset to their portfolio over the years due to its competitive pricing, and unique flavor and aromas.

Sonoma County Merlot has generous aromas of red cherry, black plum, bright cranberry, clove, cinnamon hints of cedar and toasty oak. From a vintage of much herald and so many perfectly interlaced ingredients there is no reason to dismiss this product from your portfolio.

Click to view slideshow.

Participants from various schools, churches and Corporate Barbados raced from Independence Square to Ship Inn in St. Lawrence Gap. A school art competition was established to choose the 2011 T-shirt design. The lively Joint Care team distributed samples and leaflets from Seven Seas’ competitive exhibition booth. Hydration stations, compliments of Highland Spring Water, were set up along the route. The race packs, giveaways, and prizes were all distributed to the audience in Seven Seas branded carrier bags. Click to view slideshow.

World of Beer Banks Promo

Started on June 17^th, 2011, World of Beer has launched an exciting promotion, Pints to Paradise, in association with BANKS Beer and the Barbados Tourism Authority. Pints to Paradise aims to reward loyal World of Beer customers with an opportunity to experience Barbados first hand.

 The grand prize includes a 5-day, 4-night stay at a top rated hotel in Barbados, one of the most sought after tourist destinations in the world.  Transportation to and from Bridgetown International Airport is also included, and winners will have a chance to visit the new state of the art BANKS brewery.  

 The promotion will last until midnight of November 30^th, 2011, and the winner will be chosen December 10^th, 2011. The top 10 loyalty card member users from each World of Beer location will automatically be entered to win. Also, all loyalty card users that have over 1,000 pints credited to their name will automatically be entered into the drawing as well.  The lucky winner and their guest will depart the week of February 19^th 2012 to embark on their vacation to paradise.

 World of Beer, a Florida based company has been a remarkable success.  They have an extensive selection of premium and craft beers from around the world and a welcoming ambiance.  WOB was just recently awarded the “Best Place on the Planet for Beer Lovers” by HelloOrlando.com and HelloWestPalmBeach.com. 

Nigel Lobo, the Stansfeld Scott Brewery Portfolio manager, says, “World of Beer is a truly uncommon establishment where the experience is as essential as the product. At World of Beer, having the most extensive beer selection is not enough. It is important that a broad spectrum of patrons, from the beer aficionado to the casual beer fan, can enjoy the best beers on the planet and increase their beer knowledge in a comfortable and upbeat setting. By combining a friendly environment with an exceptionally knowledgeable staff, World of Beer creates an atmosphere where patrons feel at home, as if they are visiting a neighbor and not just a neighborhood bar.”  Visit www.wobusa.com to learn more about the World of Beer loyalty card and to get signed up!

So whatever category you fit in, the beer aficionado or the causal beer fan, grab yourself a BANKS next time you visit one of the fifteen World of Beer locations in Florida and maybe we will see you in Barbados!

To keep the bonfire going for as long as the attendees were out  at the official Firefly Launch Party, over 40 pallets of wood had to be used  throughout the night! The Official Firefly event started at La Bamba in Simpson Bay and continued on to Red Piano until the wee hours of the morning. Between 250- 300 people joined in on the festivities which included attractions such as a sax player, a bonfire, fire dancers and of course, Firefly!

 Usually, La Bamba is not too busy on Friday nights, but the Firefly event hyped up the scene and the continuation of the festivities at Red Piano ensured that everyone enjoyed their night out. Even the day after the party, people were still talking about Firefly and the fun they had the night before. It was easy to spot those who had attended as many were still sporting their Firefly temporary tattoos for days following the fete.

 The evening featured some fantastic 2-4-1 Firefly drink specials, but two clear favorites were the Ginger Glow and the Firefly Spiked Palmer. To make the Ginger Glow at home mix one part Firefly Sweet Tea Vodka and one part Ginger Ale. Want to try the Firefly Spiked Palmer? All you need is one part Firefly Sweet Tea Vodka, 1 part Lemonade and a Lemon Twist to garnish your drink.

 If you missed this event keep an eye out for upcoming Firefly events in St. Maarten hosted by the exclusive Firefly distributor on island, Caribbean Liquors and Tobacco!

 For this third edition of Artvi’s Young At Heart project, the local non-profit organization and contributing artists aspired to explore the ideal of the feminine in today’s global society. Named in tribute to the late author and feminist activist, Betty Friedan, the exhibition presented a variety of works by more than 20 female artists.

 The exhibition was truly a one-of-a- kind event featuring award winning poet, journalist, performer and activist, River Houston; a screening of Academy Award winning director Pamela T. Boll’s documentary, “Who does she think she is?”; artist Cindy Male’s ZemiZen fashion designs; and Artvi’s ‘Feet First’ audience participatory art project.

Atendeees appreciated the various art forms presented as well as the great food and fantastic Kim Crawford wines served.

 KPI, the Key Performance Indicator Program, encourages merchandisers to expand their horizons and create innovative Chamdor displays in their accounts. Hand Arnold Trinidad Limited and Lascelles Wines and Spirits of Jamaica incentivized their respective merchandising staffs to compete internally against one another for one of only three cash prizes based on the following criteria:

• New placements- 5 pts.
• Display+ shelf placement- 5 pts.
• Correct Pricing- 3 pts.
• Use of POS Materials- 4 pts.
• Creativity of Display- 3 pts. (Judged by Team)

 The program lasted approximately one month, and as is evident in the pictures below, both merchandising staffs worked hard to win not only bragging rights within their respective teams but either the 1^st place, 2^nd place or 3^rd place cash prize. Congratulations to the merchandising staffs of both Hand Arnold and Lascelles for a job well done!

The Svedka “Are you Bot or Not?” campaign has swept the club and bar scene by storm and Bermudian party goers have happily succumbed to the cheeky campaign and delicious,Swedish vodka.

Premier Distributors Ltd., the exclusive Svedka distributor in Bermuda, organized a Svedka launch party at the Lemon Tree Café in downtown Hamilton.  Approximately 500 people showed up to take pictures with the life-size Bot Girl, mingle with the promo girls and of course, enjoy Svedka jell-o shots and other Svedka cocktails.

 Svedka, the self-declared #1 vodka of 2033, is becoming a staple on home bars and at night spots internationally. Brought into Bermuda by Premier Distributors, the premium vodka  is pleasing on the palate and can be enjoyed for any occasion.

So, ask yourself the question, “Are YOU Bot or Not?” and enjoy a Svedka cocktail!